Sport unites young people around the world and helps them build their future
‘We Are Who We Become’ is a campaign that celebrates the power of sport for development. Because sport unites young people around the world and helps them build their future. The campaign uses videoclips, a website and a book to promote the role of sport in empowering young people and encourages organizations to use sport as a tool for development.
‘We Are Who We Become’ is initiated by the International Sports Alliance (ISA), KNVB WorldCoaches and Right To Play the Netherlands.
The campaign highlights the stories of Byron, Bwusi, Luvo, Robyn and Peter. Five young South-Africans that are living testimonies of the power of sport and play. Their portraits symbolize the importance of sport for young people across the globe. They have all had their struggles; for them, life has not been an easy road. But they managed to come out stronger. And sport played a major role in that.
Let their stories inspire you and those around you.
In eight countries the programme Sport for Development 2012 – 2015 invests in sport for development. In Kenya, Mali, Mozambique, Egypt, Surinam, South-Africa, Indonesia and the Palestinian Territories the International Sports Alliance (ISA), KNVB WorldCoaches and Right To Play the Netherlands jointly support the use of sport and play to create a better future for young people. Jointly they positively influence the lives of thousands of coaches and young people. The Ministry of Foreign Affairs of the Netherlands actively supports this initiative.
Sport for Development 2012 – 2015 is built on the impact of sports on young people across the globe. Anywhere you go children and young people are hooked on sport and play.
The pitch, the track, the ball, the action. From the desolated fields of Northern Kenya to the many islands of Indonesia. From the hinterland of Surinam to the townships of South Africa, it’s a force you can’t deny.
Sport for development 2012 – 2015 is all about this power. It provides opportunities for disadvantaged children, youth and other vulnerable groups; to participate, to learn and to grow in society. For many young people these opportunities are scarce. Often, and already at an early age, they are faced with a lack of schooling, unemployment, drug abuse, conflict and violence.To these young people, sport is an important driver of development. Not just for them individually but also for communities and for society as a whole.